SEO (Search Engine Optimization)

SEO is the process of affecting the clarity of a website on a search engine result page, that is unpaid results, often referred to as “natural” results, “organic” or “obtained”. In general, the higher it is ranked on the search engine results page (SERP) and the more frequently a website appears in the search results list, the more traffic and visitors it will receive from search engines.

SEO can target various types of searches, including local search, academic search, news search, image search, video search, etc.

The online marketing system is the current and modern form of online marketing for various products and services. In other words, SEO (search engine optimization) is an online activity that increases the visibility of a web page or website as one of the top search results displayed in the search engine list. Search Engines mostly we use are Google, Yahoo, Bing, ask, AOL, and other search engines. Search engine optimization (SEO) is a line of attack that involves correct strategies, techniques and procedures to attract endless visitors to a web page or website.

As an internet or online marketing strategy, search engine optimization (SEO) considers how search engines work, what exactly people are looking for and the actual search terms or keywords entered in search engines, and which engines search engines are chosen by their target audiences. The optimization of a website can associate the editing of its content, HTML (hypertext markup language) and related coding, both to increase its importance for specific keywords for search and to remove barriers and limits to indexing in the search engines and search engine behavior. Another method of search engine optimization is to promote a website to increase the number of backlinks or inbound links.

Search engine optimization techniques can be classified into two main categories i.e White hat SEO, Black hat SEO and one more category than Gray hat SEO and it is rarely used by SEO masters: techniques that search engines Search recommend good design and those individual techniques of which search engines neither approve nor accept. Search engines try to minimize the effect of the latter, including spam dexing. Industry expert have classified these methods, and the professionals who use them, as black hat or white hat SEO. White hat SEO has a trend to produce results that last a long time, while black hat SEO counter that their sites may eventually be banned permanently or temporarily only when search engines find out what they are doing.

White Hat SEO is also called Ethical SEO and it is not just about the following guidelines, in search engine optimization (SEO) terminology (language), White Hat SEO refers to the use of optimization strategies, techniques and procedures that target target audiences opposed to search engines and fully follow search engine rules and policies.

For example, a web page or a website that is optimized for search engines, but that focuses on relevance and organic ranking based on SEO, and is considered optimized using White Hat SEO practices. Some examples of White Hat SEO techniques include the use of keyword research, keyword analysis, backlinks, inbound links, link building to improve link popularity, and content writing for human readers.

Black Hat SEO tries to get higher rankings in ways that are not approved by search engines or involve hoaxes. A Black Hat SEO technique uses text that is hidden, either as text with a similar color to the background, in an invisible div tag, or placed outside of the screen. Anothermethod gives a different page depending on whether the page is human requested by a visitor or a search engine, a technique known as cloaking. In search engine optimization (SEO) terminology, Black Hat SEO refers to the use of aggressive search engine optimization strategies, techniques and procedures that target only search engines and not an audience, and generally they don’t obey search engine rules.

Some examples of Black Hat SEO techniques consist of keyword stuffing, undetectable text, and doorway pages, adding different and unrelated keywords to page content or page swapping.

Another SEO category called Gray Hat SEO and is sometimes used by SEO Masters. This is in between the White Hat SEO and Black Hat SEO approaches, where the methods in use to prevent the site from being penalized, however, do not act to produce the best content for the users, but instead focus entirely on improving the search engine rankings.

Mostly use search engines like Google, Bing, and Yahoo! etc. provide information procedures and guidelines to assist with site (website) optimization. Google has a program called Sitemaps and it helps webmasters to know if Google has any problem with indexing their website and also provides data about Google’s traffic to the website. Bing Webmaster Tools provides a way for to submit a sitemap and web feeds, allowing users to determine crawl frequency and track the index status of web pages.

Get Indexed

In this modern age, major search engines like Google, Bing, and Yahoo! use crawlers to find site pages for their algorithmic search or explore results. There are two main directories – Yahoo Directory and Mozilla Directory, in short it’s DMOZ (also known as Open Directory Project (ODP) and owned by AOL), both of which require manual submission and human article review. Google offers a tool called Google Webmaster Tools now as Google Search Console, for which an XML (Extensible Markup Language) sitemap feed can be produced and submitted for free to make sure all pages are found, especially pages pages that cannot be discovered. (verifiable) automatically following links in addition to your url submission console.

Search engine crawlers can consider several different factors when crawling a site (website). The space reservation of the pages from the root directory of a site can also be a section in whether the pages are crawled or not.

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